Privacy Policy

Alay Decor respects your privacy and is committed to handling your personal information responsibly. This Privacy Policy explains what information we collect, how we use it, when it may be shared and how you can contact us about your information.

This policy applies to your use of https://alaydecor.com/, including browsing, creating an account, placing an order and contacting our customer support team.

3.1 Information We Collect

Depending on how you interact with our website, we may collect the following categories of information.

Information you provide

• Name
• Email address
• Mobile number
• Billing and shipping address
• Order details and purchase history
• Information you provide through customer support, contact forms or WhatsApp
• Information you voluntarily provide when participating in promotions, reviews or surveys

Order and transaction information

We may process order numbers, purchased products, transaction references, payment status, refund details and invoice information necessary to manage your order.

Online payments may be processed by third-party payment service providers. We do not intend to collect or store your complete card number, card security code or other sensitive payment credentials on our own systems.

Technical and usage information

When you visit our website, certain information may be collected automatically, such as:

• IP address and general device information
• Browser type and operating system
• Pages visited and interactions with the website
• Referral source and approximate usage timestamps
• Cookies and similar technologies, subject to your browser settings and applicable requirements

3.2 How We Use Your Information

We may use personal information for the following purposes:

• To process, confirm, dispatch and deliver orders.
• To communicate order confirmations, shipping updates and delivery notifications.
• To process payments, cancellations, exchanges and refunds.
• To provide customer support and respond to enquiries.
• To maintain invoices, accounting records and legally required business records.
• To detect, investigate and help prevent fraud, abuse and unauthorised transactions.
• To improve website functionality, product presentation and customer experience.
• To administer promotions, loyalty benefits or marketing communications where applicable.
• To comply with legal obligations and respond to lawful requests.

We will use personal information for purposes that are reasonably connected to the services you request or otherwise permitted by applicable law.

3.3 Cookies and Similar Technologies

Our website may use cookies and similar technologies to maintain shopping cart sessions, remember preferences, understand website performance and improve functionality.

Third-party tools, where enabled, may also use these technologies for analytics, advertising or attribution.

You can manage cookies through your browser settings and any consent controls made available on our website. Disabling certain cookies may affect features such as the shopping cart or checkout.

Where consent is required by applicable law, we will seek it before using the relevant technologies.

3.4 Sharing of Information

We do not sell your personal information as a standalone customer database.

We may share relevant information with trusted service providers when necessary to operate our business, including:

• Payment service providers, such as Cashfree or another provider enabled at checkout.
• Logistics and delivery partners, such as Shiprocket and the courier companies handling your shipment.
• Website hosting, maintenance, security and technical support providers.
• Email, SMS and WhatsApp communication service providers.
• Analytics and marketing service providers, where enabled and permitted.
• Accountants, professional advisers and service providers assisting with legal or regulatory obligations.
• Government authorities or law enforcement agencies when disclosure is legally required.

These parties may receive only the information reasonably necessary for their role, subject to applicable contractual, security and legal requirements.

The actual providers used may change as our business develops.

3.5 Marketing Communications

If you subscribe to marketing communications or otherwise provide the required permission, we may send you updates about new collections, offers, products and promotions.

You can opt out of marketing communications by using the unsubscribe mechanism provided in the message or by contacting us.

You may still receive essential communications concerning an existing order, payment, delivery, exchange, refund or customer support request.

3.6 Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including order fulfilment, customer support, accounting, dispute resolution, fraud prevention and compliance with legal obligations.

The retention period depends on the type of information and the purpose for which it is held.

When information is no longer required, we will take reasonable steps to delete it, anonymise it or otherwise handle it in accordance with applicable law and our record-retention obligations.

3.7 Data Security

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, disclosure, alteration, loss or misuse.

However, no website, internet transmission or electronic storage system can be guaranteed to be completely secure.

Please use a secure connection when shopping online and avoid sharing passwords or payment credentials with anyone claiming to represent Alay Decor.

3.8 Your Privacy Rights

Subject to applicable law, you may have the right to:

• Request access to personal information relating to you.
• Request correction of inaccurate or incomplete information.
• Request deletion of information where legally permissible.
• Withdraw consent where processing relies on consent.
• Opt out of marketing communications.
• Raise a privacy concern or submit a grievance.

Some information may need to be retained where required by law or necessary to establish, exercise or defend legal claims.

To make a request, contact us using the details in the Contact Us section below. We may need to verify your identity before acting on a request.

3.9 Children’s Privacy

Our website is intended for general consumers and is not designed to knowingly collect personal information directly from children without the authorisation required under applicable law.

If you believe a child has provided personal information in circumstances that are not permitted, please contact us so we can assess the request and take appropriate action.

3.10 Third-Party Websites

Our website may contain links to third-party websites, social media platforms or payment pages.

Those websites operate under their own privacy policies and practices. Alay Decor is not responsible for the privacy practices of third-party websites that we do not control.

We encourage you to review the relevant policies before providing personal information to those services.

3.11 Changes to This Policy

We may update this Privacy Policy when our business practices, technologies or legal obligations change.

The revised version will be published on this page with an updated date. Where required by applicable law, we will provide notice or obtain consent for material changes.

3.12 Contact and Privacy Grievances

For privacy-related questions, requests or complaints, contact:

• Brand: Alay Decor
• Email: home@alaydecor.com
• Phone/WhatsApp: +91-7977187837